Retail Audits
In-store audits measuring product availability, pricing, shelf placement, and promotional compliance.
Overview
Our retail audit service delivers precise, store-level measurement of product availability, pricing accuracy, shelf placement, planogram compliance, and promotional execution. Trained auditors visit retail outlets on regular cycles using our CAPI platform to capture structured data along with photographic evidence of shelf conditions. We operate retail audit programs covering over 3,500+ outlets across Turkey, the UAE, Saudi Arabia, Egypt, and the United States, tracking thousands of SKUs for FMCG manufacturers, consumer electronics brands, and pharmaceutical companies. Our analytics team transforms raw audit data into actionable insights on distribution gaps, out-of-stock patterns, and competitive shelf share.
Key Capabilities
What this service delivers for your organization.
Product availability and out-of-stock tracking across all channels
Planogram compliance verification with photographic evidence
Pricing accuracy and promotional execution monitoring
Competitive product tracking and shelf share analysis
Regular audit cycles (weekly, bi-weekly, or monthly)
Custom dashboards with SKU-level and store-level reporting
Industries We Serve
This service supports clients across a wide range of sectors.
Related Case Studies
See how we have applied this service to solve real-world challenges.
FMCG Retail Audit Program - GCC
Global Consumer Goods Manufacturer · UAE & Saudi Arabia, MENA
A global FMCG manufacturer with a portfolio of 200+ products was losing market share in the UAE and Saudi Arabia but could not pinpoint why. Their existing syndicated data provided category-level trends but lacked the granularity to identify store-level distribution gaps, out-of-stock issues, or competitor pricing strategies. The manufacturer needed a custom retail audit covering 1,200 outlets across modern trade, traditional trade, and convenience channels in both countries, tracking over 800 SKUs on a monthly basis.
Read more →QSR Restaurant Standards Audit
National Quick-Service Restaurant Chain · United States, US
A national quick-service restaurant chain with 800 franchise locations across 42 states was experiencing inconsistent food quality, cleanliness, and service speed that was eroding brand reputation and driving down customer retention. Corporate leadership suspected that franchise operators were not adhering to brand standards but lacked a systematic, objective measurement program. Online customer reviews showed a widening gap between top-performing and bottom-performing locations, and franchisee self-reported compliance data was unreliable.
Read more →National FMCG Retail Tracking Program, Turkey
Leading Global Consumer Goods Manufacturer · Turkey, MENA
A leading global consumer goods manufacturer needed nationwide retail tracking across Turkey's highly fragmented retail landscape. With major provinces encompassing a complex mix of modern trade hypermarkets, organized retail chains, and hundreds of thousands of traditional grocery stores and neighborhood markets, the client lacked visibility into distribution gaps and competitive shelf dynamics. Existing syndicated data covered only major urban centers, leaving vast Anatolian markets unmeasured. The client needed granular, store-level data to optimize distribution strategies and reduce chronic out-of-stock issues that were eroding market share in Turkey's $85 billion FMCG sector.
Read more →