CAPI Surveys
Computer-Assisted Personal Interviewing on tablets and smartphones with offline capability and real-time data sync.
Overview
Our proprietary CAPI platform powers structured, face-to-face interviews on tablets and smartphones, enabling surveyors to collect high-quality data in any environment, including areas with limited or no internet connectivity. The platform supports complex skip logic, multimedia capture (photos, audio, video), barcode scanning, and GPS tagging. Data syncs automatically when connectivity is restored, and built-in validation rules prevent common entry errors at the point of capture. Developed in-house, the platform is designed for reliability and scale across diverse field environments.
Key Capabilities
What this service delivers for your organization.
Proprietary mobile platform with full offline functionality
Complex questionnaire logic with built-in validation rules
Photo, audio, and video capture integrated into survey flow
Barcode and QR code scanning for product identification
Automatic GPS tagging and respondent location verification
Real-time data synchronization with cloud-based dashboards
Industries We Serve
This service supports clients across a wide range of sectors.
Related Case Studies
See how we have applied this service to solve real-world challenges.
National Household Health Survey
National Healthcare Research Foundation · United States, US
A national healthcare research foundation needed to conduct a nationally representative household health survey covering 12,000 in-person interviews across seven key states within a 12-month fieldwork window. Previous vendors had struggled with response rates below 80% in urban areas and faced significant challenges recruiting and retaining qualified interviewers in rural regions. The organization required a minimum 90% response rate to meet statistical validity thresholds for key health indicators used in policy decisions.
Read more →Telecom Customer Experience Program
Leading Egyptian Mobile Operator · Egypt, MENA
A major Egyptian mobile network operator with over 30 million subscribers was experiencing declining customer satisfaction scores and increasing churn rates. The company suspected inconsistent service quality across its 200+ retail stores but lacked objective, standardized measurement of the in-store customer experience. Previous internal audit programs had failed to identify root causes because store staff recognized auditors and altered their behavior during visits.
Read more →Saudi Vision 2030 Labor Market Study
Saudi Government Ministry · Saudi Arabia, MENA
A Saudi government ministry responsible for labor and workforce development needed comprehensive, nationally representative data on employment patterns, skills gaps, and workforce participation to inform Saudi Vision 2030 policy decisions. The study required 30,000 household interviews across all 13 administrative regions of Saudi Arabia, including remote and traditionally hard-to-reach areas. Cultural sensitivities around interviewing female household members and the need for gender-matched interviewers added significant operational complexity.
Read more →FMCG Retail Audit Program - GCC
Global Consumer Goods Manufacturer · UAE & Saudi Arabia, MENA
A global FMCG manufacturer with a portfolio of 200+ products was losing market share in the UAE and Saudi Arabia but could not pinpoint why. Their existing syndicated data provided category-level trends but lacked the granularity to identify store-level distribution gaps, out-of-stock issues, or competitor pricing strategies. The manufacturer needed a custom retail audit covering 1,200 outlets across modern trade, traditional trade, and convenience channels in both countries, tracking over 800 SKUs on a monthly basis.
Read more →National Energy Consumer Survey
Jordanian National Energy Utility · Jordan, MENA
A Jordanian national energy utility planning a $50 million grid modernization and renewable energy investment needed reliable consumer data on energy usage patterns, willingness to pay for improved service, and attitudes toward solar energy adoption. The study required 15,000 household interviews covering all 12 governorates, including densely populated urban areas in Amman and Irbid as well as sparsely populated rural regions in the south. Previous internal surveys had suffered from low response rates and questionable data quality, undermining confidence in planning assumptions.
Read more →USAID Education M&E Program - MENA
International Development Agency · Jordan, Lebanon, Egypt & Morocco, MENA
A USAID-funded education improvement program operating across four MENA countries needed a rigorous monitoring and evaluation partner to measure program impact on student learning outcomes, teacher effectiveness, and school management practices. The M&E design required baseline and endline surveys of 45,000 students, teachers, and parents across 500 schools, along with quarterly performance monitoring visits. Previous M&E contractors had struggled with access to schools in conflict-affected areas of Lebanon and logistical challenges in rural Morocco.
Read more →National Household Living Conditions Survey, Turkey
Turkish Statistical Institute (TÜİK) Partner Consortium · Turkey, MENA
A large-scale household survey covering major provinces of Turkey was required to assess living conditions, income distribution, and social indicators as part of a national statistical program. The survey demanded multilingual surveyors fluent in Turkish, Kurdish, and Arabic to effectively reach diverse populations across the country. Access to both dense urban neighborhoods in Istanbul, Ankara, and Izmir as well as remote rural communities in Eastern Anatolia posed significant logistical challenges. The project required strict adherence to international statistical standards and a robust quality assurance framework to ensure data would be accepted by international bodies including the World Bank and Eurostat.
Read more →