Ginger Research

Case Studies

Proven results from large-scale survey programs across the United States and MENA region. See how we turn data collection into actionable impact.

Explore Our Work

Filter by region or industry to find case studies relevant to your needs.

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Healthcare

National Household Health Survey

National Healthcare Research Foundation · United States, US

A national healthcare research foundation needed to conduct a nationally representative household health survey covering 12,000 in-person interviews across seven key states within a 12-month fieldwork window. Previous vendors had struggled with response rates below 80% in urban areas and faced significant challenges recruiting and retaining qualified interviewers in rural regions. The organization required a minimum 90% response rate to meet statistical validity thresholds for key health indicators used in policy decisions.

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Telecommunications

Telecom Customer Experience Program

Leading Egyptian Mobile Operator · Egypt, MENA

A major Egyptian mobile network operator with over 30 million subscribers was experiencing declining customer satisfaction scores and increasing churn rates. The company suspected inconsistent service quality across its 200+ retail stores but lacked objective, standardized measurement of the in-store customer experience. Previous internal audit programs had failed to identify root causes because store staff recognized auditors and altered their behavior during visits.

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Government

Saudi Vision 2030 Labor Market Study

Saudi Government Ministry · Saudi Arabia, MENA

A Saudi government ministry responsible for labor and workforce development needed comprehensive, nationally representative data on employment patterns, skills gaps, and workforce participation to inform Saudi Vision 2030 policy decisions. The study required 30,000 household interviews across all 13 administrative regions of Saudi Arabia, including remote and traditionally hard-to-reach areas. Cultural sensitivities around interviewing female household members and the need for gender-matched interviewers added significant operational complexity.

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FMCG

FMCG Retail Audit Program - GCC

Global Consumer Goods Manufacturer · UAE & Saudi Arabia, MENA

A global FMCG manufacturer with a portfolio of 200+ products was losing market share in the UAE and Saudi Arabia but could not pinpoint why. Their existing syndicated data provided category-level trends but lacked the granularity to identify store-level distribution gaps, out-of-stock issues, or competitor pricing strategies. The manufacturer needed a custom retail audit covering 1,200 outlets across modern trade, traditional trade, and convenience channels in both countries, tracking over 800 SKUs on a monthly basis.

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Energy

National Energy Consumer Survey

Jordanian National Energy Utility · Jordan, MENA

A Jordanian national energy utility planning a $50 million grid modernization and renewable energy investment needed reliable consumer data on energy usage patterns, willingness to pay for improved service, and attitudes toward solar energy adoption. The study required 15,000 household interviews covering all 12 governorates, including densely populated urban areas in Amman and Irbid as well as sparsely populated rural regions in the south. Previous internal surveys had suffered from low response rates and questionable data quality, undermining confidence in planning assumptions.

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Financial Services

Retail Banking Mystery Shopping Program

Top-10 US National Bank · United States, US

A top-10 US national bank with 1,200 branches across 35 states was facing regulatory pressure to improve compliance with consumer protection protocols, including proper disclosure of fees, interest rates, and account terms during new account openings. Internal audits had found inconsistent compliance rates across regions, but the bank needed an objective, large-scale measurement program to identify problem areas and track improvement over time. The program needed to evaluate every branch at least twice per year without alerting staff to the evaluations.

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International Development

USAID Education M&E Program - MENA

International Development Agency · Jordan, Lebanon, Egypt & Morocco, MENA

A USAID-funded education improvement program operating across four MENA countries needed a rigorous monitoring and evaluation partner to measure program impact on student learning outcomes, teacher effectiveness, and school management practices. The M&E design required baseline and endline surveys of 45,000 students, teachers, and parents across 500 schools, along with quarterly performance monitoring visits. Previous M&E contractors had struggled with access to schools in conflict-affected areas of Lebanon and logistical challenges in rural Morocco.

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Hospitality

QSR Restaurant Standards Audit

National Quick-Service Restaurant Chain · United States, US

A national quick-service restaurant chain with 800 franchise locations across 42 states was experiencing inconsistent food quality, cleanliness, and service speed that was eroding brand reputation and driving down customer retention. Corporate leadership suspected that franchise operators were not adhering to brand standards but lacked a systematic, objective measurement program. Online customer reviews showed a widening gap between top-performing and bottom-performing locations, and franchisee self-reported compliance data was unreliable.

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FMCG

National FMCG Retail Tracking Program, Turkey

Leading Global Consumer Goods Manufacturer · Turkey, MENA

A leading global consumer goods manufacturer needed nationwide retail tracking across Turkey's highly fragmented retail landscape. With major provinces encompassing a complex mix of modern trade hypermarkets, organized retail chains, and hundreds of thousands of traditional grocery stores and neighborhood markets, the client lacked visibility into distribution gaps and competitive shelf dynamics. Existing syndicated data covered only major urban centers, leaving vast Anatolian markets unmeasured. The client needed granular, store-level data to optimize distribution strategies and reduce chronic out-of-stock issues that were eroding market share in Turkey's $85 billion FMCG sector.

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Government

National Household Living Conditions Survey, Turkey

Turkish Statistical Institute (TÜİK) Partner Consortium · Turkey, MENA

A large-scale household survey covering major provinces of Turkey was required to assess living conditions, income distribution, and social indicators as part of a national statistical program. The survey demanded multilingual surveyors fluent in Turkish, Kurdish, and Arabic to effectively reach diverse populations across the country. Access to both dense urban neighborhoods in Istanbul, Ankara, and Izmir as well as remote rural communities in Eastern Anatolia posed significant logistical challenges. The project required strict adherence to international statistical standards and a robust quality assurance framework to ensure data would be accepted by international bodies including the World Bank and Eurostat.

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